Instagram Reels launching advertising globally
Short-form video Instagram Reels will introduce advertising globally, owner Facebook announced. The company has earlier on a test-basis had advertising
Facebook tests display ads into VR games
Having ads in virtual reality is a big step for Facebook as it looks for new platforms for advertising. The
Companies pulling ads from the new GB TV channel
A number of companies pulled their advertising from new TV channel GB News within the two first days after launch
Advertising revenue expected to grow 22% as markets recover
Advertising and media company GroupM expects a 22% growth in media ad revenue in 2021, a marked improvement from the
WPP: More women senior managers but mostly white
WPP’s workforce diversity report for 2020 reveals widespread underrepresentation that becomes increasingly marked in upper management. The world’s largest advertising
Publicis appoints Geraldine White as Chief Diversity Officer to improve racial representation
Publicis Groupe has appointed Geraldine White as its new U.S. chief diversity officer, to oversee the company’s ongoing racial equity
EU investigation of Facebook use of advertising data
The European Commission has opened a formal antitrust investigation of Facebook’s use of advertising data. The investigation is to see
Twitter testing Fleet ads to offer more options to advertisers
Twitter has announced a new test of ads within Fleets – its competitor to the “stories” features on platforms like
Pop culture against sexist labels – a Unilever campaign with good intentions
Pop culture’s widespread popularity can be also used as a tool by brands looking to boost their relevance and reach
Opening of pubs and bars means more booze ads
Alcohol advertising in 12 key markets will grow 5.3% in 2021, more than advertising market in general that is expected