Google testing alternative to third-party cookies
The advertising business is focusing on how to target ads when third-party cookies are stopped. Google has now announced that
Why diversity makes a difference in online advertising
Inclusive marketing is more than just a buzzword. Consumers around the world are increasingly looking for diversity and inclusion. They
Chasing alternative to third-party cookies
75% in the advertising industry think that alternatives to third-party cookies are very important or critical but 40% feel their company
U.K. pulls sexist “Stay Home” ad
“Stay Home. Save Lives”. An advert that went viral on social media and was withdrawn a few hours later after
Social media ads booming during pandemic
Worldwide spend on social media advertising was up 50.3% at the peak of the 2020 holiday season compared with the