Growth in digital advertising highest since 2006
Digital video continues to be one of the fastest growing advertising channels in the US, up 50.8% in 2021 compared
Three giants taking up to 90% of digital advertising market
Three giants will account for up to 90% of the digital advertising market in 2021. Google owner Alphabet, Meta, earlier
Three key areas for digital advertising strategy 2022: Survey
The digital advertising industry is expected to be a bright spot in 2021 but seismic changes are looming, US industry
Pandemic to fuel 13% recovery in home-appliance ad spend in 2021
Investment in home improvements during the pandemic will fuel an almost 13% increase in home-appliance ad spend this year, according
The 5 most impactful technologies in Digital Advertising
Digital technology has changed the face of business. COVID-19 has changed consumers practices. GDPR is forcing marketers to change targeting
WPP revenues bounce back to pre-Covid levels
WPP saw its revenues soaring to pre-pandemic levels – a year sooner than expected – thanks to a record-setting rebound
European digital ads growing slower than during financial crisis
European digital advertising growth last year was the slowest since 2006. The 2020 growth was 6.3% to be compared with
Strong growth for European digital ads reports IAB
Despite the pandemic, European digital advertising grew 6.3% in 2020 to Euro 69 billion. Typically, advertising markets react strongly to
Gener8: the browser that doesn’t grab your data for free
Do you get annoyed when you mention something to a friend and then your mobile shows you a relevant ad?
Here are signs of advertising optimism
The digital advertising sector continues to show tremendous resilience despite the ongoing ramifications of the COVID-19 pandemic, advertising organization IAB