Global ad spend to grow 10.5% this year
Global advertising spend will grow 10.5% this year to a total of $1.07 trillion. This is the best performance in
Global advertising forecasted to grow 6% next year
Global advertising will grow 6% in 2024 and 5.9% in 2023, advertising giant Group M predicts in its mid-year forecast.
Rise of AI and climate challenge in global advertising charter
The global advertising business is facing a new wave of challenges and concerns, including the climate challenge and the rise
Big downgrading of advertising forecasts for 2022 and 2023
Global advertising spend will increase 8.3% to reach USD 880.9 billion in 2022 boosted by the US elections and the
Social media advertising overtaking television
The global ad market will continue its recovery from the 2020 pandemic downturn and grow 9.1% in 2022, after a
Zenith 2021 forecast: social media ads up by 25%
Global spending on advertising this year will exceed pre-pandemic spending by 6%. Digital advertising will represent 58% of the market,