10 months ago Tags global advertising Global advertising forecasted to grow 6% next year Global advertising will grow 6% in 2024 and 5.9% in 2023, advertising giant Group M predicts in its mid-year forecast.
11 months ago Tags AI Rise of AI and climate challenge in global advertising charter The global advertising business is facing a new wave of challenges and concerns, including the climate challenge and the rise
2 years ago Tags AVOD Big downgrading of advertising forecasts for 2022 and 2023 Global advertising spend will increase 8.3% to reach USD 880.9 billion in 2022 boosted by the US elections and the
2 years ago Tags global advertising Social media advertising overtaking television The global ad market will continue its recovery from the 2020 pandemic downturn and grow 9.1% in 2022, after a
3 years ago Tags global advertising Zenith 2021 forecast: social media ads up by 25% Global spending on advertising this year will exceed pre-pandemic spending by 6%. Digital advertising will represent 58% of the market,