What is the alternative to third-party cookies
The discussion continues about how to target advertising when third-party cookies soon will be scrapped with the argument it will
DuckDuckGo to block Google’s alternative to third-party cookies
Search engine DuckDuckGo announced plans to block Google’s alternative method to third-party cookies, called FLoC. The company finds it particularly
Google testing alternative to third-party cookies
The advertising business is focusing on how to target ads when third-party cookies are stopped. Google has now announced that
IAB ‘retargeting’ Google regarding personalised advertising
Advertising body IAB Europe said Google has agreed to IAB´s request for a dialogue about the controversial third-party cookies and
European publishers urge legislators to act against Google
European publisher organisations urge European legislators to limit “the discretionary power of the gatekeeper platforms, safeguard fair competition and the
Google: No individual identifiers after third-party cookies
Google we will not build alternate identifiers to track individuals as they browse across the web once third-party cookies are