Brand safety top concern for programmatic advertising
60% of advertisers and agencies think that brand safety is the top concern for programmatic advertising over the coming 12
Ad business partnering with retailers for access to first-party data
Retail media is one of the fastest growing sectors within the digital advertising industry and retail media ad spend will
Firefox rolling out alternative to ad business without third-party cookies
Preparing for an advertising business without third-party cookies, non-profit Mozilla’s Firefox has rolled out its Total Cookie Protection by default
Google proposing new alternative to third party cookies
Google has launched a new alternative to third party cookies to target advertising since the markets did not accept company’s
New huge fines for Google and Facebook by French authority
The French National Committee on Informatics and Liberties (Commission Nationale de l’ Informatique et des Libertés- CNIL) announced a total
Google agrees to new commitments for third part cookies
Google has improved its commitments on earlier proposals on how to remove third party cookies and other functionalities from its
Google to postpone closing of third part cookies
Google announced a delay of its controversial closing of third party cookies used to target advertising. Google’s Chrome web browser
Gener8: the browser that doesn’t grab your data for free
Do you get annoyed when you mention something to a friend and then your mobile shows you a relevant ad?
Ad blocking is growing – but we still focus on cookies
While the advertising business is discussing effects of the scrapping of third-party cookies and Apple‘s new identifier, blocking of advertising
WordPress developers against Google’s ad targeting
The discussions about alternatives to third-party cookies to target advertising continue with also some WordPress core developers arguing in favour