Advertising growing share of revenue for television
Subscriptions drive most revenues for traditional TV and streaming services but advertising is gaining share. Although subscriptions will account for
Google stopping political ads in EU
Political online advertising is often controversial. Google has now announced that it will stop serving political advertising in the EU
Kids prefer TikTok and YouTube
Children’s time spent on social media use continues to increase with kids spending 12% more time on their social feeds
YouTube a growing competitor in streaming entertainment
Google and American National Football League announced an agreement seen as Google-owned YouTube’s ambition in the streaming entertainment business. The
Niche interest videos trending on YouTube
The days of viral videos exploding across the internet are over. People are instead seeking content that speaks to their
Growing interest for comforting content on social media
How to calm down from stressful days? Some look for comforting content on social. Last year, there were more than
Publishers go for new shiny social media and forget YouTube
Publishers trying to attract young consumers focus too much on new and shiny social media like TikTok and Instagram, but
Teens deserting Facebook for TikTok and YouTube
YouTube’s dominance, Facebook’s fading popularity and TikTok’s growth among teenagers are confirmed in a new survey of social media in
Fact-checkers accusing YouTube of being major channel for disinformation
YouTube is one of the major conduits of online disinformation and misinformation worldwide, says the global International Factchecking Network in
Big tech dressing lobbying in scientific-like cover
YouTube has published a report on European YouTubers together with Oxford Economics but at the end of introducing the report