Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Advertising growing share of revenue for television

Advertising

Moonshot.news

7 months ago

Subscriptions drive most revenues for traditional TV and streaming services but advertising is gaining share. Although subscriptions will account for about two-thirds of total revenues for US streaming services in

Advertising forecast downgraded

Advertising

Moonshot.news

7 months ago

The risk of prolonged stagflation – and outright recession – has grown in key economies, exacerbated by new trade tariffs set to bite from H2 2025. Automakers, retailers and tech

Gaps remaining for marketers trying to benefit from GenAI

Advertising

Moonshot.news

7 months ago

77% of marketers explore GenAI but only 44% realize significant benefits. Creative tool providers offer numerous ways to customise content generators to produce branded content but gaps remain in their

Explosive growth for ads in women sports on TV

Advertising

Moonshot.news

7 months ago

Women sports on TV are attracting advertisers! Women’s sports saw record growth across every major TV benchmark last year. Overall advertiser spend and ad impressions more than doubled from 2023,

Podcast ad spend reaching $5 billion but growth slowing down

Advertising

Moonshot.news

8 months ago

Video podcast consumption is growing, and YouTube – celebrating 20 years this month – has emerged as the most popular platform: viewers watched over 400 million hours of podcasts per

Advertisers will adjust to more women watching Super Bowl

Advertising

Moonshot.news

9 months ago

The US Super Bowl is of course a focus on which team will be the NFL champion but for the advertising business, it is also one of the yearly top

AI workers for future marketing jobs

Advertising

Moonshot.news

9 months ago

Artificial intelligence will have a big impact on marketing. By 2028, one out of five marketing roles or functions will be held by an AI worker, shifting human expertise to

Use of AI assistants to impact search marketing

Advertising

Moonshot.news

9 months ago

Smartphone users will turn to AI assistants and by 2027, mobile app usage will decrease by 25%. AI assistants such as Apple Intelligence, ChatGPT, Google Gemini, Meta AI, and others

Global ad spend $1 trillion but there are geopolitical challenges

Advertising

Moonshot.news

11 months ago

Global advertising spend is on course to surpass $1 trillion for the first time after growing 10.7% this year to a total of $1.08 trillion, global marketing firm WARC says

Product reviews and recommendations top content on TikTok

Advertising

Moonshot.news

11 months ago

Product reviews and recommendations is top content on TikTok. This is especially true for young women who use the platform. A majority of US adults who use TikTok (62%) say

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Advertising growing share of revenue for television

Moonshot.news

Advertising forecast downgraded

Moonshot.news

Gaps remaining for marketers trying to benefit from GenAI

Moonshot.news

Explosive growth for ads in women sports on TV

Moonshot.news

Podcast ad spend reaching $5 billion but growth slowing down

Moonshot.news

Advertisers will adjust to more women watching Super Bowl

Moonshot.news

AI workers for future marketing jobs

Moonshot.news

Moonshot.news

Global ad spend $1 trillion but there are geopolitical challenges

Moonshot.news

Moonshot.news

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