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the week that was

The Week That Was: the 8 things you need to know


European Commission is investigating if Google advertising has violated EU competition rules by favouring its own online display advertising technology services in the “ad tech” supply chain. It will examining if Google is distorting competition by restricting access by third parties to user data for advertising purposes on websites and apps, while reserving such data for its own use.

Google announced it is delaying by 2 years until late 2023 its controversial closing of third party cookies used to target advertising. Competitors and regulators fear not using third party will increase Google’s advertising power. it’s become clear that more time is needed across the ecosystem to get this right, Google said.

Microsoft announced Windows 11 to be available late 2021, a major upgrade of its Windows operating system challenging the app market by saying Android apps will be able to run on Windows desktops. Windows 11 will be available as a free update for Windows 10 users but requires a minimum of 64 gigabytes of storage and 4 gigabytes of RAM.

Young people – especially young women – plus political partisans and minority ethnic groups think media represent them less fairly. ”These findings will give added urgency to those who are arguing for more diverse and inclusive newsrooms ”; Reuters Institute says in its annual Digital News Report covering 46 markets.

To fight ransomware attacks and other cyber crimes, the EU Commission proposed creating a Joint Cyber Unit. The plan is to have it operational by June 2022 mand fully established by June 2023.

BuzzFeed will become a publicly traded company through a merger with a special purpose acquisition company, to be valued at USD 1.5 billion. BuzzFeed founder and CEO Jonah Peretti said the company is projecting more than USD 500 million in revenue for 2021 with the addition of Complex, a youth content network that BuzzFeed is buying.

The European Commission announced the second round of direct equity investment through the European Innovation Council (EIC) Fund. Since its launch last year, the fund has approved 111 investments in startups and small and medium-sized businesses (SMEs). The new announcement represent 69 new investments.

Hongkong pro-democracy newspaper Apple Daily in Hongkong closed its operation making June 24 the last day of publication. The decision came after staffers have been detained and company´s assets blocked.

Amazon and Apple are the world’s most valuable brands. The fastest growing brand is Tesla. Chinese brands are also rising while European are falling, according to a global ranking by Kantar´s BrandZ. The top European brand was France’s Louis Vuitton in 21st place


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