A downgrading of global ad spend
Expected global advertising spend has been downgraded. It is now forecasted to grow 6.2% this year to $1.16trn, a downgrade
Global ad market forecasted to grow 7.8% in 2024
Global advertising revenue will grow 7.8% in 2024 to $989.8 billion, marketing giant Group M says in its half year
Zenith predicts advertising at “historically healthy growth levels.”
Global advertising will grow 4.5% next year and will accelerate to 7.2% in 2024 around major events, including the US
Group M downgrading forecasts with global advertising to grow 5.9% in 2023
Global advertising will grow 5.9% next year with strong gains in connected TV, retail media and fast-growing markets like India,
Inflation leads to downgrading of advertising forecast
The UK advertising market will not reach earlier forecasted growth of 10.9% this year. A new forecast says it will
Group M downgrades expected advertising growth for 2022
Advertising agency Group M expects global advertising to grow by 8.4% this year, down from 9.7% that the company forecasted
Online video advertising overtaking social media
Advertising spending on online video will this year overtake social media, the fastest-growing channel for the previous nine years. Total
Non-prescription health products driving advertising growth
Health products that do not need a doctor’s prescription are driving advertising. Advertising expenditure by over-the-counter (OTC) healthcare brands in
Forecast expecting super strong recovery of ad markets
The fastest advertising recovery of any major European market this year is expected for the UK bouncing back from GBP
Strong advertising growth forecasted for 2022
Marketing budgets for Q3 in the UK increased at the strongest rate since Q2 2017, according advertising industry organization IPA