Expected global recession and inflation lead to dramatic decline of PC sales
Worldwide sales of PCs late last year saw the largest quarterly decline since the mid 90s. The decrease was 28.5%
Rules to limit targeted advertising for teenagers
Targeted advertising is controversial and leads to global discussions about privacy. Meta, owner of Facebook and Instagram, has now introduced
WARC downgrading ad growth forecast
Global advertising investment 2023 will be USD 880.9 billion, marketing company WARC Media predicts. The forecast means a reduction of
Podcast listening slowing down but double digit ad growth
After years of steady, double-digit percentage growth for podcasting, listenership is starting to slow. Listeners in key markets like the
Slow adoption of metaverse technologies
Marketers do not think consumers and brands widely will adopt metaverse technologies, Insider Intelligence says in an analysis a year
YouTube a growing competitor in streaming entertainment
Google and American National Football League announced an agreement seen as Google-owned YouTube’s ambition in the streaming entertainment business. The
Musk leaving as ceo of Twitter “looking for someone foolish enough to take the job”
Twitter will get a new ceo as soon as new owner Elon Musk finds someone “foolish enough to take the
Majority tells Musk to go as head of Twitter
The people have spoken, Twitter-owner Elon Musk said when he after a vote among Twitter users gave Donald Trump back
Commissioner tells Musk EU requires respect for media freedom
The definition of free speech on Twitter has been an issue since Elon Musk bought the social media two months
Retail media 4th largest advertising medium
Retail media is now the fourth-largest advertising medium with ad spend forecast to reach USD 121.9 billion globally in 2023,