Pandemic boosts audio ads
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One of the hottest media trends for 2021 is “screen-free media” and audio will benefit. “Voice and audio have gotten an unexpected boost from the pandemic,” advertising giant Carat says
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Strong growth predicted for video ads
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Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020. It will continue to show annual growth in the
Remote working and privacy strong trends in marketing
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Changes created by people working from home and privacy when third-party cookies are vanishing are among trends in marketing in a forecast for 2021 published by Google. ”To future-proof your
Video ad platform predicts programmatic surge
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“With the incredible growth of digital TV and streaming in the past year, it’s evident that we are in the midst of the ‘connected decade,’ especially as viewership and adoption
Study: Female majority in marketing
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Women are the majority in top marketing positions! 56 per cent of senior-level marketers are women, according to a survey by US-based Association of National Advertisers (ANA). The survey comprised
Ad markets recovering 2021
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After a dramatic year with advertising and marketing spending falling struck by the pandemic there seems to be a considerable optimism in forecast for 2021 with total ad spending expected
Google “monopolistic” US say in lawsuit
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Ten US state attorneys-general filed a lawsuit against Google saying the company abused its “monopolistic” position in digital advertising, including having agreed with Facebook to rig auctions for internet ad
Advertising body fight fraudulent ads
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Advertising fraud remains one of the biggest hurdles that the digital advertising industry has to overcome. And it shows little to no sign of disappearing any time soon, Interactive Advertising
EU Commissioner discussing fake ads with Google
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Google needs to be more transparent about how it is fighting the spread of “fake news,” European Commission Vice President Vera Jourova said in a statement after a video conference
Why is it so difficult to solve the fraudulent ads problem?
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The world’s largest advertising platforms Google and Facebook are tracing fraudsters who make people lose their life savings thinking they are investing in cryptocurrencies. Global fake advertising featuring celebrities and