Waiting for the metaverse booming interest in avatar apps
The focus on a future metaverse has meant an increase of 160% year over year for leading avatar apps as users prepare to build their identities in a future metaverse, data and analytics company App Annie’s report State of Mobile 2022 shows.
“Mobile brings us closer together whether virtual or in person. The future will be based on an immersive entertainment experience you create. You won’t watch movies, you’ll star in them”, says the company’s CEO Theodore Krantz
Among Us! And ROBLOX are clear favourite games among Gen Z and they also have higher tendency to be played by female audiences.
Mobile continues to dominate as consumers spent a record 3.8 trillion hours on mobile in 2021, App Annie.
“Mobile is the Greatest of All Time and the go-to device of the future,” said Krantz. “The big screen is slowly dying as mobile continues to break records in virtually every category – time spent, downloads and revenue.”
In the top 10 mobile markets, 4.8 hours a day were spent on mobile. Consumers spent USD170 billion on apps, up 19% from last year. Downloads continue growing at 5% year over year to reach 230 billion.
- Publishers released 2 million new apps and games, bringing the cumulative total to 21 million
- Advertising spend topped USD 295 billion, up 23% year over year, and is estimated to reach USD 350 billion next year
- Mobile gaming grew to USD 116 billion an increase of 15%, fueled by preference to hyper casual
- Apps earning more than USD 100 million in consumer spend grew by 20%
- Led by TikTok (increase of 90% globally outside of China), 7 of every 10 minutes was spent on either social, photo and/or video apps
- Worldwide consumer spend on dating apps was USD 4.2 billion (55% increase from 2019)
- Time in shopping apps reached 100 billion hours, up by 18% year over year, led by fast fashion, social shopping, and by big box players
- Food and Drink apps hit a new milestone at 194 billion sessions in 2021 (up 50% year over year)
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