WPP revenues bounce back to pre-Covid levels
WPP saw its revenues soaring to pre-pandemic levels – a year sooner than expected – thanks to a record-setting rebound
Marketing budgets hitting new low
Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in
Denmark’s largest news site turned into a home cinema
It is common that in times of crises new business and marketing ideas are born. That’s what happened when HBO
Why marketers seek new career opportunities
More than a year into the pandemic, the majority of marketing employers plan to hire. At the same time, marketers
Brands recognising that Mother’s Day isn’t always a happy occasion
More than a year into the pandemic, brands are reviewing their marketing strategies to pursue a more sensitive approach to
Get a celebrity to love your product
Startup memo.me, offering persons or companies to pay celebrities for personalized video messages, announced it has raised USD 10 million.
Not all green companies are really green
More and more companies market themselves as “green” and protecting the environment. However, a study by the European Commission and
Remote working and privacy strong trends in marketing
Changes created by people working from home and privacy when third-party cookies are vanishing are among trends in marketing in
Study: Female majority in marketing
Women are the majority in top marketing positions! 56 per cent of senior-level marketers are women, according to a survey
INMA appointing new board members
The International News Media Association´s (INMA) European division announced new appointments to its Board of Directors. The Board has appointed